Latifah has a heart for women to be well and do well. She is the voice of purpose, identity, and authenticity for women. Calling women to their importance . . . inviting them to 'color outside the lines.' She has hosted empowerment video broadcasts and promoted and showcased women and women's issues. She has provided community and timely solutions for life and business via vlogs, blog posts, radio, digital publications, offline events, and social media platforms. She began her work with women after her own major personal healing and transformation. After dropping the weight of perfection, she was then able to be transparent and be a better mom and advocate.